Solving a problem requires coming up with the correct solution. It's not just figuring out what happened, but why it happened and how to change it.
Selling a Better Filter
Selling a better air filter is easy when you can show your customer what the competition misses. Especially when your customer is a hospital and the competition is missing soot and lead.
No Room for Error in the Operating Room
It's a medical company's worst nightmare: product failure in the middle of an operation. The future of a company can depend on figuring out what happened and why, so it never happens again.
A Simple Spring Isn't So Simple
The quality of a product depends on the quality of its materials. So how do you know if your materials will hold up?
The $10,000 Band-Aid
When something fails do you replace it, or figure out why it failed in the first place? Replacement can be easy, but it can also be needlessly expensive.